American Airlines Announces New Look at 10:00 AM ET

Over the past few months American Airlines has been doing an amazing job teasing out their new livery, including on a video in December that showed a sheet being pulled off an aircraft tail (video via AAdvantageGeek) that has whipped AA fans into a frenzy. Now it looks like their long wait for an updated logo is over. Multiple news outlets are reporting that AA will announce their new look at a 10:00 am ET press conference.

A report from The Dallas Morning News says that it will not be on the new 777-300ER, as was expected. Instead it will be on a 737-800 that was pulled out of service at the beginning of the year.

If you want to watch the announcement live, AA has provided a link to the video feed here. 


UPDATE: It appears that a user on Twitter might have been able to discover the new logo on AA's website they are using for the announcement today. User @Gatsby posted this image that comes from the AA site of the new logo. What do you think?

UPDATE 2: The Points Guy has a picture of the full livery up and I have to agree with him...it totally looks like the old red, white and blue ice pops. But the other important part is that it looks like the body is still the general "tin can" color so they are mixing a little bit of the old with a little bit of the new!

Picture via The Points Guy

UPDATE 3: The leaks are confirmed! That's the new logo and livery for AA. You can see the full design and though on their website and also take a look at the new commercial that is going to be running to announce the change to the public. I'll try and embed the video when I can find it online.



UPDATE 4: Here is a link to the new commercial featuring the new livery.