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| Photo Credit: British Airways |
The emotions are:
- Enjoyment
- Conviviality
- Belonging
- Security
- Control
- Empowerment
- Vitality
The study goes on to say there is a pattern to the emotions. The first phase being CONTROL, which starts at home and continues through security. Soon it moves to EMPOWERMENT, knowing that you have to get to the gate at a specific time and you know how to get there. On board the plane, SECURITY and BELONGING take over due to a smile from the crew and the routine safety announcements.
While in the air, ENJOYMENT AND CONVIVIAL behaviors come into force. "There is a distinct theme of suspending normal life for fliers with many of them admitting to breaking their own norms and indulging in
calorific food, drinking alcohol first thing in the morning and watching three films in a row 'because they can'." Somewhere in the flight, the final feeling VITALITY kicks in. Its the excitement of the vacation or family that awaits you at the end of the flight.
Personally, these are all emotions that I feel during flying. For me control starts when leaving public transportation at the airport. Get my paper ticket, dump the water in my water bottle and head to TSA-Prechek. While boarding, I know when I need to board and that the window seat in the last row of the airplane is mine. A major sigh of relief overcomes me, when the airline door closes. Flying on an airplane gives me a ton of enjoyment and I always drink a Sprite, but I never drink soda normally on the ground. Excitement occurs midway throughout the flight with the end in sight.
The question is what is British Airways going to do with this information? Improve the on-board product? Make getting to the gate easier? Information is great, but its only words if you don't act on it.
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