The offer good through April 30, 2014 gives your 25 miles for spending between $10 and $19.99 (exclusive of taxes) in one purchase. Spend more than $20 and earn 50 miles. To earn the credit, you must give your Areoplan number to the flight attendant at purchase. That's the major downside of this promotion. Asking to the flight attendant's to enter the number seems cumbersome and must slow down service.
I think this promotion is a smart idea. US-based carriers should consider this type of promotion, as it might increase on-board purchases. For instance, the guy sitting next to me spent $9 on his meal and quipped to the FA that he should have spent a $1 more to get the 25 miles.
Yes, I know if you use the airlines credit card that you are flying, you can earn extra miles. However, why not extra bonus miles for spending XXX dollars. It might justify the parent in economy buying his three kid snacks on the plane. Or give a points addict, like me, a reason to spend more.
Just a though....
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