Gerald R Ford Airport Joins Thanks Again

MLive reports that Gerald R Ford Airport (GRR) has signed an agreement with ThanksAgain to bring the program to the airport.

I wrote about ThanksAgain here. In summary, you register your credit or debit card with ThanksAgain. Then on your next airport visit shop at participating stores, restaurants and parking companies and earn 1pt for every dollar spent.

The most interesting part of the MLife article was that the GRR board paid $10,000 to join ThanksAgain.

"The airport paid a $10,000 sign-up fee and also pay a small amount based on each transaction. The program's cost, officials hope, will be recouped by travelers' purchases."

$10,000 isn't a lot of money for an airport to spend on a loyalty program. However, the money will be wasted if people do not sign-up for the program. After the high profile attack on Target's credit card system, which result in many people's credit card data being compromised, people might be hesitant to give ThanksAgain their credit card information. Personally, I was hesitant to do it and I am addicted to points. Now, think about average Joe.

For the $10,000 investment to be considered a good use, the airport authority must advertise the new program heavily. Otherwise, ThanksAgain is $10,000 richer.

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