Another New Millennial Focused Hotel

The Carlson Rezidor hotel group is the latest group to create a brand devoted to the millennial traveler. The new brand, known as Radisson Red, will open its first location next year in Europe.

"The Radisson Red brand will focus on technology will include a mobile application that will not only allow guests to skip receptions for check-in, but order a drink in the bar, food from the deli, flowers through an online concierge or a taxi for the airport; manage their own personal profile and preferences; and manage the environment within their room." The smartphone is the best friend of any young person. It will eventual be our key to our room, our identification to get served at hotel bar and our credit card to pay for the room.

"Red will focus on the younger traveler, but we see this as a long-term play," says Gordon McKinnon, Carlson's chief branding officer. He said the company expects the brand to evolve to keep up with "changes in attitudes and technologies."

The pictures of what the rooms will look like make me want to stay there:

Each Radisson Red will have a communal area with a bar and other activities. 

The Millennial Generation, often defined as those born from 1980 to 2000, is becoming a powerful force in the travel industry. For this reason, many of the major hoteliers are creating brands focused to this new group.

Radisson Red is joining an ever growing group of millennial traveler focused hotels. Starwood created the Aloft brand. Hyatt has the Andaz brand. While Marriott create AC Marriott, a joint venture with a Spanish hotel operator, that is plans to bring to the US soon. Rumor has it Hilton will announce its own youth brand this year.

Carlson Rezidor hopes to have 60 Radision Red hotels by 2020 worldwide. 

Will you give Radisson Red a try?

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